First Women of Finance

Muriel Seibert give great advice to women who own businesses.

Ms. Siebert, who grew up in Cleveland and watched her uncle lose a real estate empire and regain it from revenues generated out of the country’s most successful gas station, said she has learned through fluctuations in her own business the difference between “needs” and “wants,” and to largely stick with the former.

“I have friends who go through tough times and still buy a $2,000 dress,” she said, remembering years when she put off a new car purchase or eschewed the corner office for cheaper work space to build up her business that now includes seven branches. "I didn’t let pride get in my way."

She also says, "Women entrepreneurs can position themselves by taking stock of their talents, experience and knowledge and then looking for “voids” in available products or services. Then, she said, it’s up to you."

Read the entire article here from The National Association of Women Business Owners.